Sturgis, MI
Focused on county seat communities and the shopping center that supports them, our client acquired this 159,500 square foot grocery-anchored center in need of updating and rebranding to better suit the area and become the lifestyle center the area needed.
Morley was brought in to evaluate the existing facility and work with the owner and their market strategy to turn a dated shopping center into a modern lifestyle center that the community would be proud of and both invest in and support via a great mix of local and national businesses. This was accomplished with reworking parapets to provide signage and wayfinding, reworking roofs and parapets that once highlighted the brands that had left into new welcoming sign bands with a neutral color palette allowing existing and new tenants to be seen and thrive in this now bustling lifestyle center.